Lucy P. Marcus
Lucy P. Marcus, founder and CEO of
Marcus Venture Consulting, Ltd., is Professor of Leadership and
Governance at IE Business School and a non-executive board director of
Atlantia SpA.
LONDON
– With all the skill of an experienced arsonist, US President Donald
Trump is preparing America for a firestorm. His actions have heightened
insecurity, instability, and fear, while potentially making populations
elsewhere in the world even more susceptible to political fire-starters.
Voters in the United States who thought they were supporting the only
capable firefighter around have been played.
But Trump has a knack
for manipulating perceptions. To deflect attention from potentially
incendiary policies, he launches baseless accusations against his
supposed enemies – beginning with the media. Portraying negative
coverage as “fake news” has helped Trump to distract from scandals big
and small: his family’s conflicts of interest, his dodgy business deals around the world, white supremacists among his senior staff, the rejection of ethics training for senior White House staff, and much else.
Perhaps the most
prominent such scandal concerns the string of revelations tying Trump’s
administration to Russia, including the resignation of National Security
Adviser Michael Flynn over “misleading” the vice president about the
nature of his pre-inauguration conversations with Russia’s ambassador to
the US. When the charge of “fake news” proved inadequate to silence the
whispers, Trump pulled out the big (still imaginary) guns, tweeting that former President Barack Obama had Trump Tower’s “wires tapped” before the election.
Amid the bread and
circuses, Trump continues along his path of demolition. His first
proposed budget would slash funding for social programs, efforts to
reduce drug use and trafficking, the arts, climate science, medical
research, education, Meals on Wheels (food delivery for the elderly),
financial assistance for low-income college students, the Supplemental
Nutrition Program for Women, Infants, and Children, and much else. He is
determined to eliminate environmental protections as well: one of his
first major actions was to eliminate a rule restricting coal companies
from dumping mining waste into streams. In the meantime, Trump will
pursue his goal of drastically increasing defense spending, even as his
policies put some members of US military families at risk of
deportation.
Such moves are
egregious, and companies must resist taking advantage of them, even if
they seem to benefit the company in the short term. Board members and
executives must remember that they are also parents, children, partners,
and friends. They should fear a future of overwhelming pollution,
inadequate education, poor working conditions, increasingly extreme
weather events, geopolitical conflict, and the destruction of programs
and policies created to build a safer, more secure, and more prosperous
future for all.
Trump is no leader;
he cannot create, only distract and destroy – and put his name on what
others have built. That is also true of his proposed wall on the US
border with Mexico, which will outshine all the buildings around the
world – from Brazil to Indonesia – to which he has licensed his name. In
size, scope, and fame, the wall will surpass the Hoover Dam and Mount
Rushmore. No highway or airport named after a US president will come
close. (The one thing on which Trump does not want his name is the
Republicans’ widely derided new health-care proposal, intended to
replace Obama’s signature Affordable Care Act.)
What’s next? Perhaps
Trump will follow the example of Saparmurat Niyazov, Turkmenistan’s
first president for life, and start renaming the months of the year,
beginning with “Trumpuary.”
The absurdity need
not end there. Having already run roughshod over nepotism norms, why
not, appoint his wife Vice President, as the presidents of Azerbaijan
and Nicaragua have done. Or he could start marching around in a faux
military uniform, made to his own specifications (by a Trump
Organization subsidiary and manufactured in China, of course). He
already visited an aircraft carrier in a bomber jacket and cap.
Not even Trump believes his own act. He certainly can’t sustain it for long. His governance by id
means that he will always reveal his true self, whether in the form of
maniacal claims like those about being wiretapped, or when he reveals
his true intentions by saying that his latest travel ban is just the old
one watered down. So when does it all become too ludicrous? At what
point will commentators stop gushing that Trump has finally become
“presidential” every time he sticks to a script? When they will stop
treating every raving tweet as part of a rational plan?
Trump’s cohorts, many
of whom are not accustomed to life in the spotlight, only make matters
worse. Secretary of State Rex Tillerson, for example, noting
that he is “not a big media press access person,” flies around the
world without a press entourage – unsurprising for a former CEO of a
multinational oil company, but highly unusual for the top US diplomat.
And Tillerson cut short
his trip to South Korea – in the midst of a growing crisis on the
peninsula – due to fatigue (a reminder never to send a man to do a
woman’s job).
As Trump occupies
himself with manipulating appearances and performances, the rest of the
world is concerned about North Korea’s nuclear and missile programs, the
crisis in Syria, the Brexit negotiations, climate change, and the
growing threat of starvation and famine in Yemen, Somalia, South Sudan,
and Nigeria. Against this background, the last thing the world needs is a
volatile and unabashedly dishonest US president, much less one who
likes to play with matches.
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